Optimizing Enterprise Software for Peak Performance
Specializing in website and app optimization for enterprise software, delivering measurable performance improvements and enhanced user experiences at scale.
Enterprise Optimization Case Studies
Proven results in optimizing enterprise software performance and scalability
Enterprise CRM Performance Optimization
Unified three fragmented Excel data sources into a comprehensive internal dashboard that improved communication, strengthened cross-team coordination, and expedited employee workflows
Product Offering Page for Software Upsells
Designed and optimized a high-converting product offering page that showcases software package tiers and upgrade paths. Empowered sales teams to acquire new customers and drive existing customer upgrades through compelling package comparisons, interactive pricing calculators, and seamless checkout flows.
Vision & Mission Storytelling Prototype
Created an immersive storytelling prototype that brings company vision and mission to life for ecommerce merchants and affiliate marketing clients. Designed compelling narrative flows, interactive brand journey experiences, and emotional connection points that communicate core values and inspire partnership opportunities.
Legacy System Modernization
Transformed a clunky 10-year-old segmentation system into the company's first AI feature. Migrated legacy codebase to modern frameworks, improved usability, and enhanced user interface while maintaining legacy accounts.
Skills & Expertise
A comprehensive toolkit for creating exceptional user experiences
UX Research
- User Interviews
- Usability Testing
- Persona Development
- Journey Mapping
- A/B Testing
- Analytics & Metrics
Design Tools
- Figma
- Adobe XD
- Sketch
- Protopie
- InVision
- Miro
UI Design
- Visual Design
- Design Systems
- Prototyping
- Wireframing
- Responsive Design
- Accessibility (WCAG)
Collaboration
- Stakeholder Management
- Design Workshops
- Agile/Scrum
- Cross-functional Teams
- Presentation Skills
- Design Critique
Proficiency Levels
Let's Work Together
I'm always interested in hearing about new projects and opportunities. Whether you have a question or just want to say hi, feel free to reach out!